03 — Selected Work
Projects that perform
Design + Search Strategy + Generative Engine Optimization
I design brands that people remember and build digital presences that search engines — and AI engines — can't ignore. From vehicle wraps to structured data, every pixel serves a purpose.
01 — About
With over a decade bridging the worlds of visual design and search optimization, I help local businesses and regional brands punch far above their weight. My work spans brand identity systems, vehicle livery, web design, print collateral, and the invisible architecture that makes it all discoverable.
I specialize in GEO — Generative Engine Optimization — ensuring brands surface not just in traditional search results, but in AI-generated answers, voice assistants, and the next generation of discovery platforms. When someone asks an AI "best arborist near me" or "top property manager in my area," my clients are the answer.
02 — Services
Logos, color systems, typography, and visual guidelines that give businesses a cohesive, memorable presence across every touchpoint — from business cards to fleet vehicles.
Responsive, conversion-focused websites built with semantic HTML, structured data, and Core Web Vitals in mind. Beautiful on the surface, optimized underneath.
Technical SEO audits, local pack optimization, schema markup, and content strategy that drives qualified traffic from people actively searching for your services.
Generative Engine Optimization for the AI era — structuring content so ChatGPT, Perplexity, Gemini, and voice assistants cite your brand as the authoritative answer.
Vehicle wraps, signage, booklets, and collateral designed to turn physical spaces into brand touchpoints. Print that performs as hard as your digital presence.
Review funnel design, QR-driven feedback systems, and local citation building that compounds trust signals across Google, Yelp, and industry directories.
03 — Selected Work
04 — SEO & GEO Results
Every project I touch is built to be found. Here's what happens when design thinking meets search architecture — aggregate metrics from recent client engagements across local service industries in Greater Boston, MetroWest, and the Bay Area.
Every site ships with LocalBusiness, Service, FAQ, and Review schema — making content machine-readable for Google's Knowledge Graph and AI training pipelines.
Content architected in question-answer pairs with authoritative sourcing, so generative engines pull your brand into synthesized responses.
Service-area pages, neighborhood guides, and geo-tagged case studies that dominate "near me" queries across every town in a client's radius.
QR-code funnels, automated follow-ups, and response templates that build the social proof signals search algorithms reward most.
05 — Case Studies
Came to me with great craft but zero brand presence. Blank trucks, a Wix template, and no local search visibility. I built a complete identity system — logo, color palette, vehicle wraps, a custom website with full technical SEO, and a review generation pipeline. Within three months: page 4 to local 3-pack for "tree removal Millis MA" and 11 surrounding towns.
View full before/after →A town commission with vital community programs but a buried, outdated web presence. I redesigned their WordPress site with GEO-first content architecture — structured event data, program FAQs, and seasonal guides optimized for both traditional search and AI-generated answers about local agriculture resources.
View full before/after →A 120-unit property management firm losing tenants to bigger competitors with flashier digital presence. Full rebrand, new website with AI-optimized FAQ and Service schema, plus a hyperlocal content strategy targeting every neighborhood they serve. Qualified tenant inquiries more than tripled in four months.
View full before/after →06 — Process
Deep-dive into your market, competitors, search landscape, and brand gaps. I audit everything from visual identity to technical SEO health.
Craft the visual system — logo, palette, typography, layouts — with search intent baked into every structural decision from day one.
Build and launch with semantic markup, Core Web Vitals optimization, structured data, and content architected for both humans and machines.
Iterate on rankings, refine GEO signals, build review velocity, and expand content clusters until you own your category's search real estate.
07 — Kind Words
K. took our blank trucks and invisible website and turned us into the most recognized tree company in the area. People literally call us because they saw the Subaru. The SEO work paid for itself in the first month.
We went from zero online presence to showing up in AI answers when people ask about agricultural programs in our town. K. understood GEO before I even knew what it meant. Our commission page now gets 10x the traffic.
Our vacancy time dropped by over a third after the rebrand and SEO overhaul. Prospective tenants now find us before they find the big management companies. K. made a small firm look like a major player.
I've worked with agencies that charged 5x what K. does and delivered half the results. The combination of genuinely beautiful design with hardcore search strategy is rare. Our Pancake Day booklet alone drove $4K in sponsorships.
Whether you need a brand from scratch, a search strategy overhaul, or both — I'd love to hear what you're building.
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